The one day action conference for online media

No lean back, just participation! The DfC is a highly interactive mix of workshops, talks and competition. aiming to collectively deepen our knowledge of Persuasive Technology, User Experience Design and Evidence Based Marketing, and how all disciplines can learn from each other and together.
  • Become team-mates with pros from various disciplines.
  • Go through three workshops sessions moderated by expert team captains.
  • Prove your skills in competing against the other teams on real life cases.
  • Be inspired by our speakers and apply the insights directly in the workshops.
  • Win the finals and earn the grand prize of the DfC.
With heavy doses of design thinking, cognitive psychology and statistical knowledge we are very serious in taking up a worldwide conversion challenge.

Our Lineup of Speakers

Our Honorable Team Captains

These fine specimen of extraordinary expertise will guide the participants through the workshops and eventually to victory.

Team Captain Jens Scholz
Team Captain Florian Weiss
Team Captain Konstantin Weiss
<img src="/wp-content/uploads/2011/02/tc-paul-veugen.jpg” alt=”Team Captain Paul Veugen” title=”Team Captain Paul Veugen” width=”60″ height=”60″ class=”alignnone size-full wp-image-313″ />
<img src="/wp-content/uploads/2011/02/tc-peter-van-der-putten.jpg” alt=”Team Captain Peter van der Putten” title=”Team Captain Peter van der Putten” width=”60″ height=”60″ class=”alignnone size-full wp-image-314″ />
Team Captain Arno Bublitz
Team Captain Stefan Wobben
more to come

Special Guest Arjan Haring presenting Persuasion API

Get a sneak peak of the the first spin off and startup out of the Design for Conversion. With its learning algorithm PersuasionAPI optimizes product offerings and product representations and never misses an opportunity to close a deal. Read about it in the Wired magazine.

Design for Conversion in a nutshell


<img src="/images/teaser_dfc_video.jpg”>

Premium Sponsor

Gold Sponsor

Silver Sponsor

Media Partners

Weave Magazin

see all sponsors