4 powerful innovators and international keynote speakers
Real life cases and
meet the coolest people ever
Dirk Franssens

Dirk Franssens

Team Captain

Conversion Expert - BetterChange

Hidde de Bruijn

Hidde de Bruijn

Team Captain

Team Leader Web Marketing at Booking.com

 Peter van der Putten

Peter van der Putten

Team Captain

Director Real Time Decisioning - Pega

 Tanja de Bie

Tanja de Bie

Team Captain

UX Designer - Daags

Michael Klazema

Michael Klazema

Team Captain

Senior Program Manager - VODW Digital

Mischa Coster

Mischa Coster

Team Captain

Mediapsychologist -
Grey Matters

Roel Willems

Roel Willems

Team Captain

Conversion Consultant -
OrangeValley

Marco van Hout

Marco van Hout

Team Captain

Emotion Designer - MediaLAB AMS

Barbara Koop

Barbara Koop

Team Captain

Senior UX Specialist

Ronald Verschueren

Ronald Verschueren

Team Captain

Senior UX Consultant/Founder at Netmarketing UX Research

Mischa

Mischa

Team Captain

Christiaan

Christiaan

Team Captain

Bas

Bas

Team Captain

Richard

Richard

Team Captain

Peter

Peter

Team Captain

Konstantin

Konstantin

Team Captain

Stefan

Stefan

Team Captain

Bart

Bart

Team Captain

Kerstin

Kerstin

Team Captain

Lotte

Lotte

Team Captain

Daniel

Daniel

Team Captain

Dominique

Dominique

Team Captain

Jason Hreha

Jason Hreha

Director of Product at Quixey (alibaba)

Author of: Hacking Human Nature for Good.

Jason is Director of Product at Quixey, which acquired his startup earlier this year.
kite io

With Dan Ariely he wrote Hacking Human Nature for Good. The leading book on applying behavioral science to product design. He mentors different startups.

Before this he studied Neuroscience at Stanford and created the behavior wizard together with BJ Fogg at the Stanford Persuasive Technology Lab.

Maurits Kaptein

Maurits Kaptein

Assistant Professor Artificial Intelligence at the Radboud University

Author of: Digital Seduction

Maurits is Assistant Professor Artificial Intelligence at the Radboud University, Nijmegen and Chief Scientist at Science Rockstars.

He obtained his Ph.D. with honours in a joint research project by the Technical University of Eindhoven and Stanford University.

In November 2012 Maurits published his first book: “Digital Seduction” (currently available in Dutch) based on both psychology and technology.

Nicolae Naumof

Nicolae Naumof

Decision Designer & Behavior Builder

Author of: It Makes (No) Sense

Nick Naumof has studied people from different scientific perspectives ranging from economics to consumer behavior, behavioral economics and evolutionary psychology.

Author of “It Makes (No) Sense – In Between the Joy of Gaining and the Fear of Losing”, Nick Naumof has a unique mix of skills that allow him to translate the academic insights of behavioral science into practical applications in service design.

Colin McFarland

Colin McFarland

Experimentation Manager at Shop Direct

Shop Direct, one of the UK’s biggest online retailers, is leading a world class experimentation programme that launches over 50 experiments per month.

He champions an evidence-led and iterative design method to learn more and faster from experiments. He’s been endorsed by Ron Kohavi of exp-platform.com.”

2012 AMS

Dan Ariely

2010 NYC, 2012 AMS

Rory Sutherland

2008 AMS, 2010 NYC

BJ Fogg

2014 Speakers

To be announced soon!