Eric Reiss
Eric Reiss has been meddling with multimedia and web projects for longer than he cares to remember.
Eric is a well-known author, a former two-term president of the Information Architecture Institute, Chair of the EuroIA Summit, sits on the advisory boards of the Copenhagen Business School, Kent State University, and the Romanian Information Architecture Association, and is a former Professor of Usability and Design at IE Business School in Madrid, Spain.
To pay the bills, Eric is CEO of the FatDUX Group, a user-experience company headquartered in Copenhagen, Denmark, with offices, affiliates, and representatives throughout Europe and North America.
Eric’s Keynote: Of buttons and brains: four keys to successful conversions.
There are four main topics in this presentation – from simple practical considerations to the more obscure cognitive triggers. UX designers need to know this stuff and act on it in an informed, professional manner and each topic certainly deserves a presentation of its own. My aim here is simply to set your grey-matter in motion by introducing you to some generic problems and solutions that transcend almost all e-commerce solutions. Here’s the quick-and-dirty rundown:
- Forms and basic functionality – the stuff needs to work
- Building shared references – folks won’t buy what they don’t understand
- Value-added services – enhancing the experience through context
- Cognitive triggers – influencing irrational decision-making processes
Andy Budd
Andy Budd is one of the founding partners at User Experience Design Consultancy, Clearleft. As an interaction design and usability specialist, Andy is a regular speaker at international conferences like The Web 2.0 Expo, An Event Apart and SXSW. Andy curates dConstruct, one of the most popular design conferences in the UK. He’s also responsible for UX London, the UK’s first dedicated Usability, Information Architecture and User Experience Design event. Andy is also the driving force behind Silverbackapp, a low cost usability testing tool for the Mac.
Andy has helped judge several international design awards such as the British Interactive Media Awards. Andy also sits on the advisory board for .Net Magazine, although this has absolutely (cough) nothing to do with them wining agency of the year last year. In May 2010, Wired Magazine named Andy one of the top 100 most influential people in the UK digital sector, much to the pride of his mother and the surprise of everybody else.
Never happier than when he’s diving some remote tropical atoll, Andy is a qualified PADI dive instructor and retired shark wrangler.
Andy’s Keynote: Persuasive Web Design
Every day we make thousands of small decisions. We like to think that these decisions are conscious and rational. However, the latest advances in cognitive psychology, behavioral economics and neuroscience show that this is often not the case. In this session Andy will look at some of the most common “cognitive biases” and how concepts of trust, reciprocity, social proof and liking are used by sales people and marketers around the world to persuade people to do their bidding. Using examples ranging from architecture to menu design, Andy will show how these time honored techniques can be employed on the web. The result is not only a site that looks good and is free of usability errors, it’s a site that’s designed around the way we think and optimized for the maximum return on investment to know to become a master in online persuasion.
Dan Lockton
Dan Lockton is a designer and researcher from the UK, and has come to specialise in design for behaviour change
– applying techniques from a range of psychological and technical disciplines to the problems of influencing human behaviour for social benefit, via the design of products, systems, services and environments.
During his PhD at Brunel he developed the Design with Intent toolkit
which was downloaded over 100,000 times in the first six months after release.
At present, he’s a research assistant on the EMPOWER project, a collaboration between More Associates, Brunel University and the University of Warwick, alongside writing up his PhD and a number of small freelance consultancy and lecturing/speaking projects. In August 2008 he was invited to become a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA). For more information visit Dan Lockton’s Website
Dan’s Keynote: Design, mental models and behaviour change
Behaviour change, in one form or another, has become a hot topic, from the ‘gamification of everything’ to the UK government’s ‘Nudge Unit’. Design is central to this subject: all design influences people’s behaviour, whether we do it deliberately or not. We can’t avoid it – so we might as well do it intelligently, particularly where we can help align the needs of users and benefits for society.
In my talk, I’ll discuss some of the insights arising from the Empower project, a collaborative project I’m involved in with More Associates. We’ve been trying to understand how people’s behaviour affects patterns of energy use in workplaces, via a range of ethnographic studies and participatory design workshops using the Design with Intent toolkit, to develop services that make it easier for people to change their behaviour and collectively reduce their energy use.
Martin Kupp
Dr. Martin Kupp is Member of the Faculty at the European School of Management and Technology (ESMT), Berlin where he teaches on both degree and executive education programs for renowned global corporations.
His research, teaching and consulting areas are innovation, creativity and competitive strategy. His recent publications have appeared in California Management Review, MIT Sloan Management Review, Business Strategy Review, Info Journal, The Economic Times of India and the Wall Street Journal. He was also author for the book “The Fine Art of Success: How Learning Great Art Can Create Great Business.”
He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events.
Keynote: Organizational creativity – learnings from the world of arts
To kick off the day I would like to take a look at what we call organizational creativity, how creativity in organization is enabled and cultivated. Especially the role of the leader, may it be a project leader or a group or department leader. For this I will take a look at the career of Nam June Paik and will discuss the three key elements of artistic leadership: Dealing with complexity, orchestrating creativity and emotionalizing change.
Editor’s note: Welcome our “Off-Topic”-Speaker. You’ll be pleasantly surprised, what insights he’ll lay out for you.