6th DfC | Design for Conversion
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6th Design for Conversion
1st of July 2011 - Cologne - Club Bahnhof Ehrenfeld

The one day action conference for online media

No lean back, just participation! The DfC is a highly interactive mix of workshops, talks and competition. aiming to collectively deepen our knowledge of Persuasive Technology, User Experience Design and Evidence Based Marketing, and how all disciplines can learn from each other and together.
  • Become team-mates with pros from various disciplines.
  • Go through three workshops sessions moderated by expert team captains.
  • Prove your skills in competing against the other teams on real life cases.
  • Be inspired by our speakers and apply the insights directly in the workshops.
  • Win the finals and earn the grand prize of the DfC.
With heavy doses of design thinking, cognitive psychology and statistical knowledge we are very serious in taking up a worldwide conversion challenge.

Our Lineup of Speakers



Our Honorable Team Captains

These fine specimen of extraordinary expertise will guide the participants through the workshops and eventually to victory.

Team Captain Jens Scholz

Team Captain Florian Weiss

Team Captain Konstantin Weiss

Team Captain Paul Veugen

Team Captain Peter van der Putten

Team Captain Arno Bublitz

Team Captain Stefan Wobben

more to come



Special Guest Arjan Haring presenting Persuasion API

Get a sneak peak of the the first spin off and startup out of the Design for Conversion. With its learning algorithm PersuasionAPI optimizes product offerings and product representations and never misses an opportunity to close a deal. Read about it in the Wired magazine.



Design for Conversion in a nutshell



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