Category Archives: general

Ping-Pong and a Paradigm Shift in Online Marketing

“One of the things I hate the most is when they change the rules of something.” Arjan Haring Especially when nobody tells you they’ve changed the game.Take table tennis for example (also known as ping-pong). In 2001 the International Table … Continue reading

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Digital Seduction: Why Customers buy your Product

Maurits Kaptein (Special Guest of the 6th Design for Conversion in Cologne) will launch his book: Digital Seduction [Dutch] at the 7th DfC in Amsterdam. And that’s why we asked him to write an guest blogpost. Economists at some point … Continue reading

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Design for Conversion will be back in Amsterdam November 28

We are very happy to announce Design for Conversion Amsterdam 2012! For now mark your agenda’s for November 28 and follow us on twitter. And if your a die hard DfC fan, we could really use your help in organizing … Continue reading

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DfC und Pecha Kucha Köln

Pecha Kucha, ist japanisch für “wildes Gebrabbel” – und genau das kann schnell entstehen, wenn man auf der Bühne steht, auf der Leinwand hinter einem 20 Bilder ablaufen und man zu jedem Bild genau 20 Sekunden etwas erzählen darf. Gnadenlos … Continue reading

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Wish I Were There

Editor’s note: We’re a very glad to have found a hardcore fan in Adana Washington, a professional writer living in Michigan, USA. Here’s her take on the Design for Conversion. She even wanted to write it without us promising to return … Continue reading

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Four big challenges for designing for conversion

[Update 1 - 2011-05-24 - Editor's note: Added the fourth challenge by Martin Kupp.] A little more than a month away from the nicest conference I have ever been to, I asked the keynote speakers what they think is the … Continue reading

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On the casestudies

Nothing simulates the real life better than the real life. That’s why we always emphasize, that we have real life casestudies, you will work on during the consecutive workshop sessions at a Design for Conversion. This will naturally motivate you … Continue reading

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Got the idea, but what happened before?

I’m quite busy right now, to tell the people about the DfC and invite them to join. And virtually all the time I get the question: “What happened before?” As our event archive is quite a mess currently, let me … Continue reading

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Persuasion Profiling 101

There are a lot of people out there that are wondering what Persuasion Profiling exactly is. Maybe you have read Wired’s article Welcome to the Brave New World of Persuasion Profiling. Or you have heard of PersuasionAPI, the startup company … Continue reading

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Remember the 4th Design for Conversion

Some days ago, At the UX-blog uxzentrisch.de our team captain Marian Steinbach wrote a fantastic blogpost (in German) about the DfC and why he is excited about the Design for Conversion and urges you to participate. I can’t translate the … Continue reading

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