Author Archives: Arjan

Design for Conversion will be back in Amsterdam November 28

Posted on 2012-04-20 by Arjan

We are very happy to announce Design for Conversion Amsterdam 2012! For now mark your agenda’s for November 28 and follow us on twitter. And if your a die hard DfC fan, we could really use your help in organizing … Continue reading →

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Four big challenges for designing for conversion

Posted on 2011-05-23 by Arjan

[Update 1 - 2011-05-24 - Editor's note: Added the fourth challenge by Martin Kupp.] A little more than a month away from the nicest conference I have ever been to, I asked the keynote speakers what they think is the … Continue reading →

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Persuasion Profiling 101

Posted on 2011-04-30 by Arjan

There are a lot of people out there that are wondering what Persuasion Profiling exactly is. Maybe you have read Wired’s article Welcome to the Brave New World of Persuasion Profiling. Or you have heard of PersuasionAPI, the startup company … Continue reading →

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Dawning of a New Marketing Era

Posted on 2011-04-25 by Arjan

Design for Conversion started around the idea that some disciplines were more or less in the same business, the business of persuasion. The whole idea was that when you bring those disciplines together beautiful things could happen. I am happy … Continue reading →

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Don’t judge a conference by its cover

Posted on 2011-04-09 by Arjan

When I talked to Dan Lockton for the first time 2 years ago and asked him to come and join us for Design for Conversion, he replied “I know very little about conversion or web metrics” and “I don’t think … Continue reading →

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