Video Testimonial Karl Blanks PhD

If there is one Keynote speaker we enjoyed working with, it was Karl Blanks. Such a open and allround cool guy. Some guru’s think they are Paris Hilton, but not Karl. Karl is in it for sharing knowledge and having fun. Other guru’s should follow his example. Check out what nice things Karl had to say about us:

Eric Schaffer loved our cooking


Eric Schaffer, CEO, Human Factors International:

“The Design for Conversion conference was the perfect venue to first talk about the need to use persuasion engineering to make a sustainable lifestyle aspirational. The response from the participants has been inspirational to me. I will always remember the good conversations I had, while the more accomplished participants did the cooking.”

Aristotle would have approved of DfC


Karl Blanks PhD – Co-Founder Conversion Rate Experts:

“Design For Conversion was a strange conference: the participants spent most of their time actually creating stuff. They worked on real businesses, they made strategic business decisions, they designed sales funnels, and they created wireframe designs for webpages.

The philosopher Aristotle once said something clever about how we learn by actually doing stuff. It’s certainly true of web marketing—there’s a point at which you need to actually start creating stuff. Aristotle would have strongly approved of Design For Conversion, (though I suspect he wouldn’t have been very good at it).

It was immensely fun and extremely useful.”

The focus on interactivity was refreshing for Andrew Chak

Andrew Chak, author of the first book on Persuasive Webdesign: Submit Now said:

“The best thing about the Design for Conversion conference is the way that they’ve put interactivity at the core of the conference. It was refreshing for me as a speaker to have the chance to interact with all of the design teams and see how they could apply what they just learned into their conversion challenges.”

Hannah Donovan likes our “more walk, less talk!” format


Hannah Donovan Creative Lead at Last.fm:

“Design for Conversion is one of the most interesting, interactive and intimate conferences I’ve attended. With input from the keynote speakers, the attendees work together to solve real world problems in a refreshingly straight-forward way. Conferences world wide should look to their inspirational “more walk, less talk!” format.”

BJ Fogg thinks DfC “shines”


BJ Fogg PhD directs the Persuasive Technology Lab at Stanford University. Fortune selected him as a “Top 10 New Guru” for innovative companies:

“Fresh, smart, inspiring” — That’s how I describe Design for Conversion. This event offers both substance and style. From food to location to content, I say congrats to the organizers for creating a conference that shines.”