If you’re into numbers and analytics you might have heard about the PAW conference already. If you missed out on it until now, you might want to change that. Next stop is London, November 30 to December 1.

Back to Cologne! After visiting New York we headed back to good ol’ Europe. The 6th Design for Conversion took place in Cologne. It was a wonderful experience. If you want to be the first to know about the 7th DfC, please follow us on Twitter (@dfcworld or grab our RSS-Feed.

Design for Conversion is a highly interactive conference aiming to collectively (as one big family) deepen our knowledge of Persuasive Technology, Experience Design and Evidence Based Marketing, and how these disciplines can learn from each other. With heavy doses of design thinking, cognitive psychology and statistical knowledge we are very serious in taking up a worldwide conversion challenge.

It all started 2008 in Amsterdam with Arjan and Jay, fellow members of Chi Netherlands and from there it couldn’t be stopped anymore. In 2010 Better Experience e.V. joined the movement to bring the Design for Conversion experience to Germany. Both parties are still fully engaged and we have just started.

If you’ve never joined a DfC before, you have missed quite a bit. Check out the archive for summaries of the past conferences.